Table des matières

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Corey Morris
Corey Morris
December 18, 2025

Keypoints

  • Live Shopping Revolution: Combines e-commerce with live broadcasts, offering a personal, engaging shopping experience from home.
  • Live Shopping Revolution: Combines e-commerce with live broadcasts, offering a personal, engaging shopping experience from home.
  • Live Shopping Revolution: Combines e-commerce with live broadcasts, offering a personal, engaging shopping experience from home.

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

The Retail Revolution

  • Live Shopping originated in China and has become
  • Live Shopping originated in China and has become
  • Live Shopping originated in China and has become

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

En 2025, les ventes réalisées par l'intermédiaire des plateformes sociales devraient représenter environ 17 % du total des ventes en ligne mondiales et devraient atteindre près de 700 milliards de dollars

Name Nameson
Founder at Company

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience.

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

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The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

The Retail Revolution

Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting fornearly 55% of the total internet users.

Such rapid adoption underscores China's pioneering role in integrating live streaming with e-commerce, setting a model that has inspired similar initiatives worldwide.

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Live Shopping originated in China and has become a significant component of thecountry's e-commerce landscape. The concept began gaining traction in 2016 when platforms like Taobao Live, operated by Alibaba, introduced live streaming features that allowed sellers to showcase products in real-time, interact with viewers, and facilitate immediate purchases.

This innovative approach quickly resonated with consumers, blending entertainment with shopping convenience. As of December 2023, around 597 million people have used live commerce in China, accounting for nearly 55% of the total internet users.

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Pros and Cons Comparison

Advantages

Sprii provides several strengths that directly impact sales performance:

  • Built specifically for retail teams running frequent scalable shows
  • Full multi-channel reach (except TikTok, which no external platform can stream into)
  • Unified moderation for all channels
  • High-converting checkout flows
  • Evergreen replays that add long-tail revenue
  • In-stream product overlays for real-time product highlighting
  • Strong engagement tools that keep viewers active
  • Exceptional hands-on customer success team

Disadvantages

Sprii’s limitations are minimal and primarily related to the broader industry:

  • TikTok Live cannot be multi-streamed from any platform (TikTok restriction)
  • Focused on retail rather than collectible auctions or creator monetization

Custom Comparison Table

Feature
Sprii
Most Competitors
Diffusion simultanée
Website + FB + IG
Often website-only
Diffusion simultanée
Website + FB + IG
Often website-only
Diffusion simultanée
Website + FB + IG
Often website-only
Diffusion simultanée
Website + FB + IG
Often website-only
Diffusion simultanée
Website + FB + IG
Often website-only
Diffusion simultanée
Website + FB + IG
Often website-only
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Le cours de maître #1 sur le shopping en direct est ici

Libère le pouvoir du Live Shopping avec la série d'ateliers en 5 parties de Sprii !

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Écrase le Black Friday avec Live Shopping

Gagne la ruée vers le détail avec ce livre de jeu rempli de stratégies d'achat en direct.

Prends ton livre de jeux
Whoa, le shopping en direct écrase le commerce électronique

Apprends à les comparer et découvre les 12 points de référence clés de l'industrie.

Prends ton rapport

WEBINAIRE DU VENDREDI NOIR

Comment Elgiganten fait exploser ses ventes grâce à Live Shopping

Découvre comment les principaux détaillants tirent parti du Live Shopping lors du Black Friday.

Rejoins-nous
La première expérience de démo Live Shopping

See how a Sprii-powered Live Shopping event works on FB, IG and your website

Essayez-le

WEBINAIRE DU VENDREDI NOIR

Gamification : 5 façons de gagner le Black Friday

Apprends les 5 stratégies d'achat en direct pour dominer le Black Friday.

Rejoins-nous
Le shopping en direct vient de devenir beaucoup plus facile

Maîtrise les achats en direct - du ciblage de l'audience à la stimulation des ventes.

Prends ton guide
Black Friday Live Shopping Playbook

5 jeux éprouvés pour gagner le Black Friday et le Black Month avec Live Shopping

Prends ton livre de jeux
Master Live Shopping

in under 5 minutes
Master Live Shopping

in under 5 minutes
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Inside Live Shopping
The definitive Report
Inside Live Shopping
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