Reflections on 2025: Building Live Shopping That Scales

Live Shopping - and the People Behind It

Christian Vester, Co-founder & CEO

2025 has been a strong year for Sprii - not just in numbers, but in how Live Shopping is being adopted and used across our customer base.

We’ve seen brands run Live Shopping more frequently, across more channels, and with clearer commercial goals. Live Shopping is no longer treated as a one-off campaign; it’s becoming a repeatable, proven part of modern commerce strategies. Across industries, markets, and business sizes, brands are no longer asking if Live Shopping works, but how to do it well - consistently and at scale.

This year alone, we’ve run more than 88.600 campaigns on Sprii and sold over 12.3 million products.  

But the performance is only part of the story. What matters most is the way our customers continue to push the format forward, refining their concepts, investing in their shows, and building stronger relationships with their audiences over time.

Everything we’ve achieved this year is a direct result of the ambition and trust our customers place in us. They are the ones showing what Live Shopping can become when it’s done consistently and thoughtfully. We’re incredibly grateful to every team that chose to build this channel with us.

Thank You to the Brands Pushing Live Shopping Forward

To our customers: thank you.

You are no longer just early adopters - you are setting the standard for what great Live Shopping looks like. From small and mid-sized businesses to global brands, you continue to push formats, refine storytelling, and raise expectations for both performance and experience.

Your feedback, ideas, and ambitions play a critical role in how Sprii evolves. Every improvement we make to the platform is shaped by real-world usage and close collaboration with the teams running Live Shopping every day.

Live Shopping is growing because of you - and we’re grateful to be building it together.

As Live Shopping matures, the brands that succeed are the ones that treat it as a long-term capability rather than a short-term tactic. At Sprii, our role is to support that shift - by building technology that scales, listening closely to our customers, and staying focused on what actually drives value in the real world.

Building a Platform, You Can Rely On

Rasmus Aas Pedersen, Co-founder and CXO

As Live Shopping becomes more central to revenue and marketing strategies, reliability is non-negotiable.

Our goal is simple: you should never have to call us because one of your customers discovered a problem before we did.

Throughout 2025, we’ve invested heavily in automated testing and proactive monitoring to detect and resolve issues before they ever reach end customers. A Live Shopping platform should quietly do its job - especially when thousands of viewers and products are involved.

At the same time, transparency matters. To make it easier to stay informed, we’re introducing an in-app notification center, scheduled to go live in early 2026. This will give customers a clear, centralized overview of new capabilities and how to use them.

Alongside this foundation, we’ve continued to expand what Sprii can do:

• Sendouts enable brands to collect and segment subscribers into DM channels and communicate in a direct, targeted way that supports real business strategies.

• Shoppable short videos for websites turn formats like “Shop the outfit” or “Get ready with me” into fully shoppable, on-site experiences - extending the impact of video far beyond the live moment.

Raising the Bar for the Live Experience

Nikolai Aas Pedersen, Founder & CTO

Live Shopping is built on interaction. The quality of the experience - for hosts, producers, and viewers - determines its success.

This year, we’ve focused on making live shows easier to run and more engaging to watch. One key improvement is the automatic grouping of customer questions based on live show transcripts that will come live early 2026, helping teams respond to what truly matters in the moment instead of reacting to noise.

We’ve also significantly upgraded producer tools, adding greater flexibility to product signage and on-screen overlays. These improvements give teams more control over pacing, storytelling, and presentation - whether they’re running highly transactional shows or brand-led experiences.

The result is a smoother, more professional live experience that scales - without losing the human connection that makes Live Shopping work.

Looking Ahead

Live Shopping is no longer about proving that it works. It’s about refining how it works best.

As we look ahead, our focus remains clear:

• Making Live Shopping and Video Commerce more operational and reliable

• Extending video experiences beyond the live moment

• Giving teams the tools they need to run great shows consistently - not occasionally

We’ll continue to evolve Sprii in close collaboration with the brands using it every day. Thank you for being part of the journey so far - and for helping shape what Live Shopping is becoming next.